What is 360 VR Photography?

There are many different terms that are used to refer to this type of photography. Most commonly it is referred to as 360 photography but it is also referred to as 360 VR photography, 360 panoramic photography, 360 spherical photography, and photosphere.

360 photography is the art of capturing the entire 360 degrees of a scene. This allows the viewer to explore the image by either scrolling/swiping across the screen or by using a VR headset.

On the images below, you can swipe/scroll across the images to view the entire 360 degrees of the rooms:

On the images below, you can swipe/scroll across the images to view the entire 360 degrees of the rooms:

These 360 images are captured using specialist equipment and then produced using specialist software. The result is a photograph that creates a sense of immersion and places the viewer at the heart of the experience.

360 VR photography has many uses and is perfect for showcasing properties, events, and hotels, allowing the user to explore every room in detail.

It is even possible to produce computer generated 360 images. These work in exactly the same way and being photo-realistic, they look completely real.

Why choose 360 photography over regular photography?

With so many images online, users are used to seeing them regularly and it is difficult to gain attention. With 360 images, users are seeing something completely different, something many of them will have never seen before.

The quality and detail contained within a 360 image is something that a regular image cannot replicate. The ability for a user to explore a scene in the full 360 degrees is completely unique to 360 photography. This is what makes it the perfect solution for property advertising and event showcasing.

360 photography can be used for virtual tours
360 photography can be used to create a virtual tour

All the major online platforms are now supporting VR and investing heavily in the technology. Facebook, Google, YouTube, and Amazon have all moved into the VR space in recent years, and we can see this continuing to grow.

At Immersion VR, we think VR content is going to be at the heart of online content in the future. We are offering you the ability to be ahead of the curve by producing your own 360 photography.

Why choose 360 photography over 360 videos?

Many people think that 360 videos are instantly better than 360 images, but this is not true. Each has their own uses, and in many cases, 360 photography is the better option.

The main reasons for choosing 360 photography over 360 video are:

  • – Lower cost
  • – Higher image quality
  • – Lower file size

Because the images come in a smaller file size than their video counterparts, they can be uploaded directly to social media and websites. The smaller size allows for faster uploads and faster website speeds.

It may surprise you to find out that 360 photography generally produces a higher quality image but this is due to the difference in capture process and equipment.

How are 360 images captured?

360 images are typically captured using a DSLR camera with a specialist piece of photographic equipment known as a panoramic tripod head.

When mounted to a tripod, this head allows photographers to precisely set the point of rotation of the lens. This can be adjusted for the particular lens and focal length, removing all image distortion.

DSLR cameras are used for 360 VR photography
A DSLR camera mounted to a panoramic tripod head

With 360 photography, the DSLR cameras are also capable of capturing stunning 14K resolution panoramas. This quality far surpasses what is possible with VR videos and is one of the main reasons for choosing 360 photography.

When is 360 Photography used?

Real Estate

360 photography production is commonly used in the real estate industry. Properties can be captured in full and uploaded to a website for prospective buyers to view.

The photographs can be linked together to form a virtual tour. This allows the user to explore the entire property just as they would with a regular tour. They are able to look around every room in detail. To find out more about VR for real estate, click here to take a look at our article.

Below is a virtual property tour which you can explore. Wait for it to load and close the message. You can then explore every room in detail:

Given that computer generated images (CGI) can be used, an entire virtual tour can be produced of a property that is not yet completed. This offers the perfect solution to advertising properties that are still in the design or development stage. To find out more about computer generated VR photography (360 VR Visualisation), check out our article